Power of CUTE : thesis project
"Cutness is used to soften up the vertical society, (and also) to soften power relations and present authority without being treatening." -Brian J. Mcveigh, scholar of Asian studies, University of Arizona
In my thesis I will investigate the power of "cuteness", and how it changes the connotative meaning of the object itself. I will also explore whether the appearance of object is enough to dicate a person's actions. I.e. Feeling at ease or ill at ease as a direct result of its appearance.
The project included research, writing, photography and design. 8.5" x 5" | 200 pages with fur hard bounded cover

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